Take your visual marketing to the next level with immersive, high-quality Virtual Tour
What is a virtual tour?
360° Virtual Tour is a digital representation of a physical location. It is composed of a sequence of panoramic images which are edited and seamlessly connected into a single piece. It creates a virtual reality that viewers can step into and look around in all directions as if they were standing there. Virtual tours are basically like touring a place online. It is the best way to show your interior as it is experienced. Virtual Tour provides the business with a great way to connect with prospective customers on far wider scale than traditional methods, like standard photography or video. Rather than still photos, viewers can now fully immerse themselves in the location you wish to promote. A carefully produced 360 virtual tour is more practical, more functional and just as aesthetically pleasing as conventional imagery. There really is no better way to convey the sense of place, impart the feeling of light and capture all the elements of design, than with a high quality interactive 360 virtual tour. If a photo says a thousand words, than an interactive 360° virtual tour is an entire book!
Are virtual tours worth it?
Virtual tours benefit all kinds of businesses that want to advertise their knowledge, build bonds and credibility with customers, and improve online search engine results.
Today, virtual tours are used as marketing tools by real estate companies, hotels, restaurants, gyms or any business that can benefit from them. More and more companies are adopting 360 media as their benefits are becoming increasingly apparent. This trend is expected to continue as marketers recognize the unparalleled and unique potential of 360 virtual tours. Since early 2020, the global Coronavirus pandemic has accelerated this growth exponentially, as we are now all leading more virtual lives and unnecessary travel has been restricted. There are many reasons why virtual tours are so popular right now. Among other things, they’re fun, and they use a form of media that is exciting and appealing to customers. So, it should come as no surprise that virtual tours are all the rage these days.
Here some stats and facts to prove it :
Virtual Tours Help Double Interest In Business
Those who view a listing with a virtual tour are twice as likely to be interested in booking a reservation there. And among 18-34 year-olds in particular, prospects are 130% more likely to book based on a tour.
(source - independent survey commissioned by Google)
Two out of three customers know what is a virtual tour and want more businesses to offer them.
Among survey participants, 67% would like to see more virtual tour opportunities. 26% are indifferent, and only 7% feel that virtual tours were not necessary. What this means is customers truly appreciate virtual tours on company websites
(source - independent survey commissioned by Google)
Websites with virtual tours receive 5 to 10 times longer views than those without
A virtual tour is appealing because it makes your customers feel like they’re walking through the actual experience. It allows customers to engage while playing around the virtual playground you’ve created. And, of course, this is why customers usually spend a long time exploring your virtual tour until they are satisfied with their research.
(source - independent survey commissioned by Google)
EXPORT TO GOOGLE STREET VIEW
Virtual Tours can be published directly to Google Street View. They'll beautifully integrate with the official information of your Google listing (i.e. phone, address and reviews). Virtual Tours on the point of first contact, which Google tends to be, are the ultimate tool to familiarize the customer with a business. Plus, they also have proven to positively impact indexation and visibility on search platforms, helping you show up among the first.
EXPORTING FOR WEB
You can upload your virtual tour to the internet, either as a new webpage (solely showing the tour) or as part of an existing webpage (i.e. integrate the virtual tour into the product description page of a house that you are offering).
Your audience does not need any special player or software in order to see the virtual tour. So as soon as your virtual tour is published online, it can be seen by anyone.
EXPORTING AS A STANDALONE PLAYER (OFFLINE)
This format publishes your virtual tour as one file, which can be used locally. This means, you can pass it on via CD, USB stick or email and your audience can run the virtual tour without the need for an internet connection or extra software. Simply double click on the file and the virtual tour will start running on any computer.
OPTIMIZED FOR SHARING IN SOCIAL NETWORKS
When sharing a link on social networks (e.g. facebook), the virtual tours will automatically show in an optimum way. Image, description and text will be displayed in an optimum format to maximise exposure and awareness.